BEA2026

Zainuddin Muda Zainuddin Monggilo, University of Alabama; From Reactance to Resilience: A Systematic Review of Inoculation Theory in Digital Advertising and Public Relations

S M Russel Rabbi, Bowling Green State University & Shahla Shahnaz Dyuti, Bowling Green State University; AI Related News Posts on Social Media: The Impact of Framing and Source Attribution on Comment Quality

Xihui Wang, University of Connecticut; Carolyn A. Lin, University of Connecticut & Xiaowen Xu, Butler University; A Meta-Analysis of Influencer Credibility and Purchase Intention: Comparing Human vs. Virtual and Macro vs. Micro Influencers

Tereia Joe Kuhns, Regent University; A Qualitative Study of User Experiences with AI Chatbots vs Human Agents in Customer Service

Shahla Shahnaz Dyuti, Bowling Green State University & S M Russel Rabbi, Bowling Green State University; Audience Attitudes towards Health AI News Coverage Across the Facebook pages of US Major News Outlets: A Social Media Analysis

Elira Canga, Arizona State University; Behind Closed Chats: Exploring Disinformation Flows in Albanian Diasporic Communities on Encrypted Apps

Alexander Justice Laudeman, Middle Tennessee State University & Jason Bernard Reineke, Middle Tennessee State University; Decoding Representations of Sexual Minorities in the Star Wars Films

Angela Lynn Dodson, University of Colorado, Colorado Springs; Faculty Artificial Intelligence (AI) Self-Efficacy and Integration: A Mixed-Methods Study Using Socio-Technical and Innovation Diffusion Lenses