Name: Scholar-to-Scholar Research: Digital Poster Session - AI Special Interest Group
Start: 2026-04-19T14:00:00-0700
End: 2026-04-19T15:00:00-0700

Scholar-to-Scholar Research: Digital Poster Session - AI Special Interest Group

Sunday April 19, 2026 2:00pm - 3:00pm PDT

W322-W327 - BEA Exhibit Hall

Femi Emmanuel Folorunsho, Ball State University; AI-Powered Personalisation of Media Content in Africa: Enhancing Engagement or Reinforcing Bias?

Sitong Li, Communication University of China; Sihan Chen, Communication University of China & Yijia Zeng, Communication University of China; Beyond Creator-Identity Comparison: An Empirical Study on How AI News' Linguistic Features Affect Audiences' Perceived Credibility

Sherouk Salah Ahmed, The American University in Cairo & Nourane Ayman Sakr, The American University in Cairo; Enhancing Engagement on Private Egyptian Newspaper Websites through Artificial Intelligence (AI)

Chun Shao, Marquette University; Exploring AI-Enabled Technology Use: Psychological Antecedents, Perceived Ethics, and Consumer–Brand Outcomes

James Kwaku Kwarteng, University of Connecticut; Exploring the perceptions of Users on the use of AI in Healthcare through the Technology Acceptance Model: Focusing on Trust, Ethics, Perceived Risks, and Benefits

Luis Andres Lageyre, University of Florida & Roxane Coche, University of Florida; From DMs to Dinner Tables: Artificial Intelligence as a Supportive Communication Layer in Cultural Event Communities

Maurice N. Emelu, John Carroll University; Teaching AI Bandwidth & Opportunity-Cost Literacy: Developing Strategic AI Decision-Making Skills in Media Education

Dustin Hahn, Texas Christian University; The Effects of AI-Powered Advanced Statistics and Analytics in the NBA Cup Finals on Engagement, Sentiment, and Emotion

Moderators

Mary E. Myers

Assistant Professor, DSC Program Coordinator, Regent University

I am full-time faculty at Regent University and work primarily in Regent University’s Doctor of Strategic Communication (DSC) program. The DSC degree program is a one-of-a-kind, applied doctoral degree program, like a JD or MD. It incorporates real-world, real-life applications... Read More →

Speakers

Nourane Sakr

The American University in Cairo

Roxane Coche

University of Florida

Chun Shao

Marquette University

Femi Folorunsho

Ball State University

A dynamic professional with expertise in digital communication, data science, and content marketing and management. My passion lies at the intersection of media, culture, and performance, where I leverage my diverse skills to drive impactful results. With a keen understanding of gender... Read More →