Name: Our media: is it “mass” or is it just each pick and choose? And what does this mean to existing mass comm theory research?
Start: 2026-04-20T09:00:00-0700
End: 2026-04-20T10:00:00-0700

Our media: is it “mass” or is it just each pick and choose? And what does this mean to existing mass comm theory research?

Monday April 20, 2026 9:00am - 10:00am PDT

W312

For the first time, more people are streaming content than are connected to cable/satellite.
In 2023, online audio audiences bypassed broadcast audiences for the first time.
As the media ecosystem evolves to increased narrowcasting, this panel will explore whether existing mass media theories are still sufficient and/or valid to explain and predict current and future media effects.
The related question will consider whether it’s time to consider new theories to explain media effects in an increasingly non-mass media world.
Moderator: Richard Vogel, retired from Culver Stockton College
Panelists: Glenn Hubbard, East Carolina University
Teresa (Terry) Filipowicz, Pima Community College
Bridget Rubenking, University of Central Florida
Frank A. Aycock, Appalachian State University
Respondent: Paul T.M. Hemenway, Lamar University

Moderators

Rick David Vogel

retired from Culver Stockton College

I am a dad, a husband, and a teacher. I love my daughter and my wife (Mandi and Beth). I was born and raised in New York. My favorite color is blue, my daughter tells me and I love the Yankees. I live in Iowa. That always amazes me--I live in Iowa

I am married to a beautiful pharmacist. I have an awesome, My daughter, who wrote this blurb, is wonderful, beautiful, amazing, and clever. I am in Iowa. That is still hard to believe. I'm in Iowa? Really... Read More →

Speakers

Frank A. Aycock

Professor, Appalachian State University

Paul Hemenway

Lamar University

Glenn Hubbard

Professor, East Carolina University

Bridget Rubenking

University of Central Florida

Terry Filipowicz

Pima Community College

Teresa (Terry) Filipowicz has been a Teamwork and Leadership in Small Groups Online Course Subject Matter Expert, Computer Information Systems Artificial Intelligence Course Development Team Member, Artificial Intelligence Governance Council Member and part of the Business and Industry... Read More →

Monday April 20, 2026 9:00am - 10:00am PDT
W312

Research, Research/Theory | BEA, Research/Theory

BEA2026

Rick David Vogel

Frank A. Aycock

Paul Hemenway

Glenn Hubbard

Bridget Rubenking

Terry Filipowicz

Attendees (23)

Get help with the event

BEA2026

Rick David Vogel

Frank A. Aycock

Paul Hemenway

Glenn Hubbard

Bridget Rubenking

Terry Filipowicz

Attendees (23)

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